Asia Market Strategy — Hotels

Hedera seeks to understand your business prior to producing an Asia market strategy. An understanding requires knowledge of the following key areas: your short-term and long-term commercial objectives, the nature of your property, the product and services you provide, your current position in the market, your primary and secondary competitors, the current average daily rate (ADR)/the ADR you wish to achieve from this market and the segment(s) you target.

Hedera will subsequently present a 1-3 years’ Asia market strategy in accordance with your goals.